Marketing Results You Can Measure and Understand.
We judge marketing by qualified leads, sales, revenue, return on ad spend and long term search growth. Explore selected Growthkeel case studies and see what changed, what we worked on and how the results were measured.
The Problem, the Work and the Measured Outcome.
Each case study focuses on a business problem and the work linked to the result. Use the filters to view results by service type.
Turning a Low Visibility Healthcare Website into a Lead Source
The healthcare provider had six service pages but generated almost no useful organic traffic. A technical audit identified 214 indexation issues and weak trust signals across the site.
Rebuilding Paid Search Around Revenue, Not Click Volume
A home goods retailer was spending about £8,200 per month while producing a 1.2x return. The campaign setup, search terms and conversion tracking were not supporting profitable decisions.
Improving Website Conversion and Local Search Lead Quality
A paving and landscaping company had a website conversion rate of 0.8 percent. The messaging focused too broadly on homeowners and did not build enough trust for larger commercial enquiries.
What Changed Behind the 4.7x ROAS Result.
The strongest improvements came from fixing measurement first, then rebuilding the account around products and search terms that could produce profitable revenue.
Tracking Before Scaling
Purchase actions and revenue values were corrected before budget decisions were made.
Campaign Structure by Value
Products were grouped using commercial performance instead of one broad campaign setup.
Continuous Search Term Control
Low intent searches were removed while profitable terms received clearer budget priority.
Clear Reporting from Activity to Business Outcome.
Impressions and clicks provide context, but they are not the final result. Reporting should connect marketing work to the action that matters to your business.
Baseline
We record current traffic, rankings, lead quality, sales, advertising costs and conversion gaps before major changes begin.
Correct Tracking
Forms, calls, purchases, revenue values and key website actions are checked so decisions are based on reliable data.
Commercial KPIs
Campaign goals focus on qualified leads, cost per acquisition, conversion rate, revenue and return on ad spend.
Monthly Review
Reports compare progress with the previous period and explain what changed, why it changed and what happens next.
Different Channels, One Focus, Useful Growth.
Each service has different performance signals, but every channel should support a clear business goal.
SEO and Organic Search
We measure visibility where it matters, qualified organic traffic, calls, enquiries, local actions and revenue supported by search.
Google and Paid Advertising
Paid campaigns are evaluated using cost per qualified lead, conversion value, revenue and return on advertising spend.
Web Design and Conversion
Website success is measured through conversion rate, form completion, call actions, user flow and lead quality.
Content and Social Media
Content performance connects reach and engagement with website visits, enquiries, audience quality and sales support.
What Changed for Clients Beyond the Performance Numbers.
Clear communication, account access and understandable reporting are part of a good result too.
After three failed agencies in two years, I was ready to give up on digital marketing. Growthkeel assigned a dedicated manager from day one and kept us informed. Within four months our organic leads had tripled.
Everything was set up in our own Google Ads account from the start. The monthly report walkthrough helped me understand the data and what the team planned to improve next.
We were spending around £8K a month and getting a 1.2x return. Growthkeel rebuilt the campaigns and within six months we reached 4.7x. The direct communication also made approvals much faster.
Questions About Timelines, Reporting and Expected Results.
Your Next Case Study Starts with the Right Baseline.
Share your current marketing challenge and Growthkeel will review where traffic, leads, advertising spend or website conversions may be getting lost.