Work That Turned Marketing Problems Into Measurable Growth.
Explore how Growthkeel improved organic traffic, paid advertising returns and website lead generation. Each case study shows the starting problem, the work completed and the business result tracked after implementation.
in the healthcare study
up from 1.2x
requests from search
up from 0.8%
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These summaries help you find the most relevant project quickly. Open any case study to see the challenge, strategy, completed work and tracked outcome.
Technical SEO and Content Architecture for a Multi Clinic Provider
The website had six service pages but almost no organic visibility. A technical audit found 214 indexation issues and weak trust signals across important medical pages.
Read Full Case Study →Google Shopping Restructure for a UK Home Goods Retailer
Monthly ad spend was producing a 1.2x return. Campaign structure, search term quality and conversion tracking were limiting profitable growth.
Read Full Case Study →Conversion and Local SEO Improvement for a Home Services Company
The site converted only 0.8% of visitors. Weak trust signals, broad targeting and an unclear conversion path were reducing qualified enquiries.
Read Full Case Study →The Problem, the Work and the Business Outcome
Each project was approached differently because the target market, service, customer journey and existing marketing problems were different.
Healthcare SEO Growth for a Multi Clinic Provider in Dubai
The provider had a functioning website and six service pages, but search visibility was extremely limited. The project focused on technical access, content structure, medical trust signals and local search relevance.
The Challenge
- Almost no organic traffic despite having multiple core service pages.
- A technical audit identified 214 indexation and crawl related issues.
- Medical pages lacked clear expertise, experience and trust signals.
- Local search relevance was weak for priority clinics and services.
Work Completed
- Resolved priority indexation, crawl and technical page issues.
- Rebuilt the service content structure around patient search intent.
- Improved medical content quality, internal linking and page trust.
- Strengthened local SEO signals for services and clinic locations.
The Outcome
- Organic traffic grew by 247% within nine months.
- Search began generating 89 qualified appointment requests per month.
- Core service pages gained stronger visibility for relevant patient searches.
- The website became a consistent lead source instead of a static brochure.
Google Shopping Growth for a UK Home Goods Retailer
The retailer was spending £8,200 each month on Google Ads but receiving only a 1.2x return. The project focused on campaign structure, traffic quality, conversion tracking and bidding decisions.
The Challenge
- Monthly Google Ads spend reached £8,200 with a 1.2x ROAS.
- The campaign structure did not separate products by performance or intent.
- Irrelevant search terms were consuming budget without producing sales.
- Conversion tracking did not provide a clear picture of profitable activity.
Work Completed
- Rebuilt the Shopping campaign structure around product performance.
- Added and maintained negative keywords to reduce wasted ad spend.
- Implemented proper conversion tracking for reliable revenue reporting.
- Adjusted bidding decisions using sales value and profitability data.
The Outcome
- Google Shopping ROAS increased from 1.2x to 4.7x.
- Paid search revenue grew from £9,840 to £38,540 per month.
- Budget was directed toward products and searches with stronger sales value.
- Tracking made campaign decisions clearer and easier to verify.
Qualified Lead Growth for a Canadian Home Services Company
A paving and landscaping company had traffic, but the website converted only 0.8% of visitors. The project improved the conversion journey, trust signals and local SEO targeting for higher value commercial enquiries.
The Challenge
- The website converted only 0.8% of its visitors into enquiries.
- The page journey did not give visitors a clear reason to contact the company.
- Trust signals were weak around experience, service quality and project suitability.
- Local SEO targeted homeowners broadly instead of priority commercial contractors.
Work Completed
- Redesigned the conversion architecture and contact journey.
- Added relevant trust signals and clearer service information.
- Improved page structure, calls to action and enquiry opportunities.
- Rebuilt local SEO targeting around higher value commercial searches.
The Outcome
- The website conversion rate increased from 0.8% to 3.4%.
- Qualified website lead volume improved by 325%.
- Search targeting aligned more closely with valuable commercial opportunities.
- The website became clearer, more credible and easier to act on.
We Track Business Metrics, Not Just Activity
A result only matters when the tracking is clear. We agree on the starting point, select useful performance indicators and report changes using the same measurement method.
Common Case Study Measurements
Confirm the Starting Point
We review existing analytics, tracking, campaign data and website performance before making changes.
Connect Work to a Useful KPI
SEO, ads and website updates are linked to metrics such as leads, revenue, conversion rate and acquisition cost.
Report the Change Clearly
Monthly reporting compares performance, explains completed work and identifies the next priority.
Improve What Produces Value
Budget and effort are moved toward the pages, campaigns and customer journeys producing stronger business outcomes.
What You Receive While We Work on Your Project
Case study results are built through consistent execution and clear communication, not one isolated change.
Daily Progress Updates
See what was completed, what is live and what the team is working on next through regular project updates.
Dedicated Account Support
A named manager and communication channel make approvals, questions and decisions easier to handle.
Monthly Report Walkthrough
Performance changes are explained in plain language, including what improved, what did not and what happens next.
Questions About Our Results and Process
Your Business Could Be Our Next Case Study.
Tell us what is not working, which results matter and what you have already tried. We will review the situation and explain the most useful next step.